Fennica Gaming’s eInstant Games Now Live in Belgium

Fennica Gaming is thrilled to announce that its popular gaming titles are now live in Belgium at The National Lottery of Belgium. After securing the public procurement and navigating through a seamless delivery phase, rigorous testing, and proactive customer success discussions, Belgian players can now enjoy the entertaining experience of Fennica Gaming’s offerings.

Fennica Gaming, a leading provider of digital gaming solutions, and the subsidiary of the Finnish National Lottery Veikkaus, is known for its cutting-edge technology and entertaining games. With a commitment to excellence and a focus on the player experience in each market, Fennica Gaming continues to expand its presence, bringing top-quality games to players worldwide.

Belgian National Lottery, Nationale Loterij, holds a special place in Fennica Gaming’s network of customers. Fennica Gaming participated in the public procurement to deliver their entertaining eInstant games in Belgium. The procurement resulted in the best possible outcome for the subsidiary of the Finnish National Lottery.

"This was our first public procurement, and it proved to be a very thorough yet ultimately successful process. We worked hard for it and were delighted to be chosen as a partner for Nationale Loterij. The discussions during the delivery phase were incredibly fruitful, as they not only facilitated the smooth launch of our eInstant games but also helped in selecting the initial set of games and shaping our roadmap strategy. The collaborative efforts and strategic planning during this phase have laid a solid foundation for our ongoing collaboration in the Belgian market,” remarked Kirsi Lagus, SVP of Portfolio and Products at Fennica Gaming.

The Nationale Loterij also has been very pleased with the delivery process.

"The entire phase felt like we were on a smooth train journey. From the initial setup to the final integration, everything went without a hitch. The meticulous planning and attention to detail ensured that we encountered no disruptions, allowing for a seamless transition to bring these games to our Belgian audience,” said David Verloes, Business & Brand Lead at Nationale Loterij.

Frame, the marketplace and customer tool provided by Fennica Gaming, offers a platform to fine-tune roadmaps and polish the games to suit player preferences. After the launch, Frame provides valuable data to evaluate and secure the customer's success.

"The roadmap planning has been exceptional as Fennica Gaming’s own customer portal, Frame, is such an easy tool to use. With its games marketplace, secure document sharing, and especially its instant localization tool, selecting the games and planning the portfolio was really effortless. The capability the platform provides is something we haven’t seen on the market yet. This tool has undoubtedly set a new standard for the cooperation with games providers", stated Mélanie Chabrier, Lead Digital Products – Instant Games at Nationale Loterij.

As Fennica Gaming embarks on this new journey in Belgium, the company remains dedicated to delivering exceptional gaming experiences while continuously improving and adapting to meet the needs of the diverse player bases across the three continents they are live in. Fennica Gaming believes that the success is built by putting the players first, and therefore the real work starts now after the launch. The successful launch in Belgium marks a significant milestone in Fennica Gaming’s expanding footprint and sets the stage for future growth and innovation.