Fennica Gaming, the subsidiary of Finnish National Lottery, is dedicated to supporting its B2B customers according to the latest standards and exploring growth opportunities. Veikkaus Group’s extensive game portfolio has previously been offered exclusively on the Finnish markets, but via Fennica Gaming, over last two years, the portfolio been launched successfully on three continents with over a dozen operators, achieving a healthy market share. Next step in this journey is to begin offering Veikkaus Group’s unique online casino games outside Finland. Consequently, Simon Hammon, former CEO of Relax Gaming, has been appointed as a new Advisory Board member for Fennica Gaming’s Board of Directors.
"At Fennica Gaming, our primary goal is to ‘put the players first’. We have gained valuable insights into players in different markets through our unique and highly gamified eInstant portfolio, and it has shown that our game philosophy travels well across countries and global regions. In a constantly evolving landscape, we aim to broaden our horizons even more and have invited Simon Hammon to advise our Board of Directors. With his expertise, we hope to better understand the changing needs of international players and markets," said Jonas Reuter, Chairman of the Board at Fennica Gaming, as he announced the new appointment.
The experienced British Online Casino professional in the money gaming most recently served as CEO of Relax Gaming. Before that, he spent a decade as Chief Product Officer at Relax Gaming and NetEnt, both game providers that have found a recipe for excellent games and successful way to help customers.
"In my career, I have embraced challenges in growth companies with clear visions that have inspired me to tackle the obstacles ahead. Once these companies have established a steady growth trajectory, I have moved on to new opportunities. Now, as an advisor, I have the privilege of partnering with potential companies that share a clear vision. I have closely followed the Finnish money gaming sector and Fennica Gaming's rapid expansion, which has been incredibly inspiring. Therefore, I was thrilled when discussions began about my advisory role on the company’s Board of Directors," explains Simon Hammon. "With my experience across various markets, I believe I can help Fennica Gaming’s Board of Directors guide the company towards becoming a successful international B2B games provider. Additionally, returning to my roots to a game provider is particularly exciting for me. I am confident that leveraging Fennica Gaming’s strengths - its fantastic heritage, unique games, excellent design, visual quality, and delivery excellence - will be the key elements in building our strategy," concludes Simon Hammon.
Fennica Gaming has already successfully delivered eInstants to three continents. Now the company plans to go international with the rest of their successful, up until now, Finland exclusive portfolio.
"We have observed the distinct needs of different markets. Our games have been successful and have won many players’ hearts. We aim to further grow our portfolio adaptable to varied market requirements. We are thrilled to have Simon on board and his strategical knowledge and enlightened industry experience will navigate us further on markets outside Finland." summarizes Jonas Reuter.
